How Attitude can make a rotten Apple

Featured Image Source: Cartoon Movement

“It’s better to be a pirate than join the navy.”

-Steve Jobs

I had the pleasure of an advanced screening of Steve Jobs (2015) recently, and it got me thinking.

Do the attitudes and decisions of CEOs and people associated with a brand matter if a brand has commercial success?
Has affluenza afflicted us with a selective moral blindness?

Yes – a kind of tunnel vision.

Look down at your iPhone, iPod, iPad or Apple product:

Name the (late) CEO – what was the name of the daughter that he denied paternity of (despite a positive test) ?

Without touching the Apple product, where is it designed? Where are the parts assembled?

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Social Media: Socially necessary?

According to a recent survey, at least 61% of Fortune500 CEOs are not active on any of the major social networks – Facebook, Twitter, Instagram, YouTube, Google+ and LinkedIn.

Working in the digital industry, around websites and social media  – this initially perplexed me.

But then again, (CEO or not) is participation in social media necessary?

Off the back of my own social media hiatus, I’m going to say no.

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Fabulous Femmes: Amy Springer

I have a soft spot for friends, and for lovely frocks. When the two combine for another fabulous social cause, I had to share the good work of my friend Amy in her fundraising efforts for Dressember.
Dressember uses fashion to advocate for women who’ve been exploited for their femininity. As women take on the creative challenge of wearing a dress for the 31 days of December, they are advocating for the inherent dignity of all women.
Something we can all get behind!
Meet my good (fabulously frocked) friend Amy Springer..

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And Everything Inbetween: My first fitness Bootcamp

Not every day you find someone who really gets your heart started.
I had the pleasure of discovering yet another excellent Perth creative, Keely of KCfit. She is a #girlboss guaranteed to get your heart started!

Having discovered the warm and friendly climate outside of my comfort zone, I decided to challenge myself – attending my first fitness Bootcamp.

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Frocktober 2015: Dress Memory

This week, I hung up all the donated frocks I have recieved.
I’d had a stressful day at work and was feeling a tad overwhelmed; so I needed a orderly task to calm my brain.

Seeing all the frocks, I am amazed. How lucky have I been to get so many wonderful dresses from so many wonderful women?!

A spiritual moment….?

As I unpacked each frock, I recognised some of them – friends’ dresses from moments in time that I’d shared with themand started getting sentimental.

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Frocktober 2015 & Mental Health week: What Frocktober has taught me

After nearly a week (October 6th) I’d had a grand total of $00.00 donated to my Frocktober fund.

https://frocktober2015.everydayhero.com/au/absolutely-frilling-frocktober

It bothers me less than it did last year. I thought I had failed last year, when I didn’t reach the same target as the previous year (~$2, 600).

It bothers me less because Frocktober has taught me valuable lessons about standards, fundraising, social media and innovation.

Allow me to explain…

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Frocktober 2015: I didn’t always rock a frock

My relationship with dresses has been an interesting one in my 23 years on earth so far….

Dresses weren’t my first choice of clothing when I was growing up. early-2000s-popPlaying dress ups as a young girl resulted in a love of dressing up (wearing lip gloss to the dinner table regularly, according to Mum!). Dresses and skirts felt like ‘Uniform’, a sentiment from my school days – I preferred pants, thanks to the late 1990s  and early 2000s trackpants, low cut and wide leg jeans trends.

I have come to love dresses, in all their diverse, trendy complexity. But it be a challenge to not be able to fall back on my well-worn default of jeans with converse or heels.

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The final countdown to Frocktober begins!

Even before it has started, Frocktober is going to be glorious madness.

The arrival of Frocktober is imminent – on Thursday I will be in full Ambassdor / Event mode.

I am a Frocktober Blogging Ambassador. I am so excited to keep you all updated on my fundraising journey. 2015 has been nothing short of incredible so far, I am anticipating October to be a jewel in that crown.

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