After nearly a week (October 6th) I’d had a grand total of $00.00 donated to my Frocktober fund.
https://frocktober2015.everydayhero.com/au/absolutely-frilling-frocktober
It bothers me less than it did last year. I thought I had failed last year, when I didn’t reach the same target as the previous year (~$2, 600).
It bothers me less because Frocktober has taught me valuable lessons about standards, fundraising, social media and innovation.
Allow me to explain…


Playing dress ups as a young girl resulted in a love of dressing up (wearing lip gloss to the dinner table regularly, according to Mum!). Dresses and skirts felt like ‘Uniform’, a sentiment from my school days – I preferred pants, thanks to the late 1990s and early 2000s trackpants, low cut and wide leg jeans trends.