Feeling Frockin’ Awesome

Frocktober helps me Act, Belong, Commit

From the 8th to the 15th of October is Mental Health week in WA and the theme is Act, Belong, Commit. Mental health is always worth talking about, and the relationship between that and fashion/dressing up for me ( particulaly in Frocktober ) is an interesting one.

Anxiety (in varying degrees) is a by-product of loving fashion and being a prolific social media user.  It can manifest in the form of the fear of missing out (FOMO), frivolity and even feelings of inadequacy.

To combat or allay anxiety you need to ACT; ritualistically putting on a dress every day and taking a photo, saving your hashtags in a memo on your phone to you don’t forget, snapping a backlog of photos, asking friends and colleagues to take photos.

I was stressing about Frocktober – then this photo happened;


The action of standing in the wind and embracing the wild weather relaxed me!

As I touched on in my last entry “Nearly Ovar(y) it?”  – the act of inclusion, Em asking me to team up together was such a small and effective one. It re-engaged me when I didn’t feel motivated. Don’t under estimate the power of reaching out in any way; the feeling of BELONGing can spurn wonderful things!

The act of inclusion motivated us to reach out to other Perth creatives, and set up some pretty stellar events;

  1. The Frocktober Fashionable Afternoon Tea – October 22nd, Jonté Designs, 12pm – 3pm, $15 (ticketed)
  2.  Shop and Sip for Frocktober – October 13th and 27th, Mercado32, 5.30pm-7.30pm, free!

Speaking of events, collaborations and fundraising – COMMITment(!)
As a Face of Frocktober, being accountable to other people, time management, not to mention having to field the questions of friends, colleagues and family about what your fundraising. Down to organising brownies for an office bake sale!

Frocktober is giving me a new relationship with fashion. I am now okay with people seeing me as distinct, based purely on the way I dress. My talent for playing dress-ups, via Frocktober can draw attention to women’s health, specifically Ovarian Cancer.

Ovaries are important, the cells they produce make up about 50% of a human being. Procreation and longevity are the end game, but I am passionate about ensuring the organs (which I have) can be looked after in a practical and affordable way. Ovaries are pretty important!

I have a distinct feeling my Frocktober experiences are laying some pretty exciting groundwork for my next ‘chapter’ –  should be a laugh!



Photo by @natventuring Photography
Frock from @Mercado32 Clothing Exchange

To make a tax-refundable donation: https://frocktober2016.everydayhero.com/au/two-fine-femmes

For all event announcements and some fabulous frocks, follow my Instagram; @thetangibleblog

To become a 2016 Frockette/Frocker Fundraiser, sign up here

To donate or find out more about Frocktober, or see Megan Hess’ beautiful campaign art – go here!

If you have unwanted, unworn, unloved frocks, I will collecting them throughout the month of October, to donate on!


Talk Nerdy to Me: Understanding Gen-Y & the Barnum (effect)

*The following blog post contains views that are personal and entirely my own*

Since starting my own career journey in the glossed halls of retail in 2008, I have had some compelling experiences. As a result, I am motivated to improve the experience of Gen Y in our workplaces.

As a paid employee and Intern/Volunteer, I have regularly witnessed and experienced (the) varying degrees of success in the workplace.

Generation Y are an information-saturated Generation, our interests are in no way limited by our chosen industry or study.  I, personally orbit both the creative  and the analytical (in no particular order): fashion, retail, social media, blogging, current affairs, politics, history and digital communication.

Contrast can be challenging for such a talented generation who are attempting to harness the benefits of this so early in our careers.

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How Attitude can make a rotten Apple

Featured Image Source: Cartoon Movement

“It’s better to be a pirate than join the navy.”

-Steve Jobs

I had the pleasure of an advanced screening of Steve Jobs (2015) recently, and it got me thinking.

Do the attitudes and decisions of CEOs and people associated with a brand matter if a brand has commercial success?
Has affluenza afflicted us with a selective moral blindness?

Yes – a kind of tunnel vision.

Look down at your iPhone, iPod, iPad or Apple product:

Name the (late) CEO – what was the name of the daughter that he denied paternity of (despite a positive test) ?

Without touching the Apple product, where is it designed? Where are the parts assembled?

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Social Media: Socially necessary?

According to a recent survey, at least 61% of Fortune500 CEOs are not active on any of the major social networks – Facebook, Twitter, Instagram, YouTube, Google+ and LinkedIn.

Working in the digital industry, around websites and social media  – this initially perplexed me.

But then again, (CEO or not) is participation in social media necessary?

Off the back of my own social media hiatus, I’m going to say no.

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And Everything Inbetween: Has Social Media Influenced Healthy Eating?

I had a thought over my avocado and tomato omelette last Saturday morning.

Would I have bothered to cook this for myself if it wasn’t for social media?

While the actual truth is I didn’t have milk or bread – I cannot honestly say if I would have learned to cook an omelette/eggs if it wasn’t for social media.

Which leads me to my next question, has social media influenced our cooking and eating habits?


Has social media influenced MY cooking and eating habits?

Yes and I am happy for it.

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Talk Skirty to Me: 7 tips for ‘dot com’ thrifting

“Buy what you don’t have yet, or what you really want, which can be mixed with what you already own. Buy only because something excites you, not just for the simple act of shopping.”

― Karl Lagerfeld

I swore off ALL online shopping this year; so as I languish with withdrawals (I was seriously addicted!) and actually save a decent amount of money — I bequeath to you, dear reader Tangible’s 7 tips for online thrifting, and my favourite online thrift stores. Enjoy!

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