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“It’s better to be a pirate than join the navy.”
-Steve Jobs
I had the pleasure of an advanced screening of Steve Jobs (2015) recently, and it got me thinking.
Do the attitudes and decisions of CEOs and people associated with a brand matter if a brand has commercial success?
Has affluenza afflicted us with a selective moral blindness?
Yes – a kind of tunnel vision.
Look down at your iPhone, iPod, iPad or Apple product:
Name the (late) CEO – what was the name of the daughter that he denied paternity of (despite a positive test) ?
Without touching the Apple product, where is it designed? Where are the parts assembled?
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