Fashion, Politics and Personality: The rise of Personalit-ocracy

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Two things have had me thinking lately –

  1. Julia Gillard’s quote in her pre-spill interview “we all know politics isn’t about personality”.
  2. The role that personality plays over policy in contemporary politics.

I recently started an internship at an image consultancy firm, and it re-ignited my train of thought. As something of a politically and fashionably aware person – depending on the day, I pride myself on one over the other, these days perhaps more the latter [!]

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