My Two Cents: Can Tony Abbott improve his image mid-term?

The (Abbott) government’s narrative is that they haven’t been able to do anything… There’s a negative story attached to the government. They must somehow shift the momentum. The mould will be set if they don’t do something soon and they will have a really, really hard time — and most likely will lose the next election.”

Source: ‘Tony Abbott’s knightmare could be fatal if his government fails to change tack

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You Spin or You Die: A Public Relations interpretation of Game of Thrones

I watch Game of Thrones.
I’ve re-watched it a few times, and I’ve developed a couple of different understandings of it — through Public Relations and International Relations perspectives; cultural phenomena such as popular TV shows can do more than just depict theoretical scenarios, they are highly complex and can be understood, or ‘read’ in many ways.

Here is my understanding of Game of Thrones, Seasons 1-4, from a Public Relations perspective.

*******PROBABLY CONTAINS SOME KIND OF SPOILERS*******

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Harry Potter-tics: The Power of Personality

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A distraction from the abhorrent politics of personality happening in #auspol at the moment.

This is one for the Pottermores.

Interning at an Image Consultancy, I have learned a lot about psychology and image. Far and away the most interesting piece of knowledge I have acquired is about personality; naturally I linked it to one of the distinguishing books of my childhood!

Politics is all about personality, right?
Let’s look into personality a bit more…..

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Fashion, Politics and Personality: The rise of Personalit-ocracy

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Two things have had me thinking lately –

  1. Julia Gillard’s quote in her pre-spill interview “we all know politics isn’t about personality”.
  2. The role that personality plays over policy in contemporary politics.

I recently started an internship at an image consultancy firm, and it re-ignited my train of thought. As something of a politically and fashionably aware person – depending on the day, I pride myself on one over the other, these days perhaps more the latter [!]

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